Of interest to us is thinking beyond the individual Aziz Shavershian to appreciating ‘Zyzz’ as a shared homosocial project that we map in terms of an ‘aspirational’ trajectory out of the conditions of ‘protest masculinity’. We engage with and critically analyse the bodywork project as a unique discursive object characterised by the circulation of affect and enacted through embodied activity. Followers and fans of ‘Zyzz’ do not simply want his ‘body’, they want to live his aspirational bodywork project. We argue that ‘Zyzz’ is the aspirational ‘image’ that Shavershian himself embodied and expressed. This article will examine Shavershian’s practices of representation in terms of his online persona, ‘Zyzz’, as a celebrity bodywork project.
Shavershian was famous for his body and his internet-based practices of self-representation. Aziz ‘Zyzz’ Shavershian was an Australian bodybuilder and internet micro-celebrity who died tragically at the age of 22.
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